TAP’s Identity


TAP Air Portugal believes in the interaction and the power to connect and move people, bringing new possibilities for a better tomorrow.

Our History

TAP Air Portugal emerged in 1945 from the lack of a connection between Portugal and the world. We are proud of the preservation of our Portuguese nature and the high-quality service provided - these have been the essential foundations that have supported TAP's strategy over the last few years. Today, and in order for us to continue to be the major airline of the Portuguese, we put our motto “transformation and innovation” into effect. Knowing that new challenges and achievements are coming, we invite you to be part of our history.

TAP is committed to a sustained growth strategy, which combines economic performance with the responsibility assumed towards society, customers and employees.

Vision, Mission and Values

On land and in the skies, an experience beyond the clouds.

To overcome all challenges and become a global reference, promoting Customer satisfaction, Staff pride and Country development


Security - So that nothing is more important than the lives of our Customers and Staff

Sustainability – To deliver more quality and efficiency at the lowest possible cost, ability to compete, creation of jobs, revenue generation and to have the lowest environmental impact

Trust - In the decisions we make, in the people we interact with, in the Company's professionalism, in the liberty to do better and the cooperation between teams

Proximity - With the welcoming spirit of the Portuguese, with all the moments of experience and with Customers, Staff and other stakeholders

Passion - For the work we do, for our people and for the flag we carry, which inspires and motivates

The new TAP

TAP has been working towards becoming a more modern company and attentive to passenger satisfaction. Examples of this effort are the expansion of the network of destinations in which TAP operates and the constant focus on digital tools.

Step by step, we will reaffirm our commitment to the future, connecting people, economies and communities. And we position ourselves more and more as the largest national exporter and promoter of Portugal in the world.


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